Vendor Spotlight: Daffodil Parker

From bouquets to centerpieces, hair accessories, and styling, Daffodil Parker does it all. As a four year winner of Best Florist in Wisconsin Bride Magazine, Daffodil Parker is the go-to floral shop for your everyday or special event floral needs located in downtown Madison on W Washington Avenue. The thriving business was established in 2006 by owner Erin Joswick and one of her best friends, Mary Parker, who has since moved away.

Erin runs her business with passion and lots of smiles, making sure you leave satisfied and happy. Owner Erin Joswick says of their clientele: “We just really try to get to know the client and their tastes. If they don’t have favorite flowers we ask about other favorite aesthetics or dislikes.”

Although a small business, the ladies running the shop come from various creative backgrounds, including science, baking, and design, to bring the best insights about flower arrangements.They even offer styling consultations to help make your event ideas a reality, and help unjumble the ideas in your mind.

Owner Erin Joswick offers some advice to people just starting out in the planning process: “Take it one step at a time, stay true to yourselves and enjoy the process! Once you make a decision that you feel comfortable with, move on and don’t second guess it. It is an extraordinary day, but there is an overwhelming amount of information and options out there, so don’t lose sight of what is really important…LOVE!”

To get your flowers or schedule your styling appointment, call 608-663-2100 or email daffodilparker@gmail.com today!

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